Michael A. Webb

Communications & Development Professional

Curriculum Vitae

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Overview

Michael Webb is a recognized professional delivering a complete array of B2B development, communications and marketing skills mastered over more than three decades of constantly evolving tactics, tools and technology related to business and organizational growth.

A highly accomplished servicer and manager of simultaneous development needs and demands by numerous, high-value partners and clients with diverse and complex needs, he delivers results — often on accelerated timelines across varying platforms, industries and practices.

From identification and pursuit to conversion, retention and continued growth – Michael is a seasoned networker, skilled in the art and science of reaching strategic goals. His work has advanced successful B2B development, positioning, and client acquisition efforts across the professional services, non-profit and public sectors, analyzing audiences and tailoring strategies that move every relationship closer to a client connection.

Along with deep experience in concept-to-completion program development, he practices a collaborative, servant-leader management style, encouraging creative problem solving and free thinking within his teams.

Core Expertise

  • Seasoned expert in concurrent direction of multiple internal/external clients and teams pursuing varied strategies and tactics pursuing clients in disparate industries
  • Strong record and reputation for marketing, communications skills, leadership and business acumen
  • Innovative developer of traditional and digital programs and strategies to engage stakeholders, drive brand messaging and secure new business
  • Expert in using research-based identification and pursuit of B2B opportunities through multi-channel marketing tactics, assessment of key performance indicators (KPI), analytics and
    survey technologies to drive measurable growth and revenue
  • Highly proficient in custom, complex proposal development, content marketing, process management, writing, design, and presentations
  • Expert at internal and external communications including reputation management, crisis preparedness and response, media relations and social media messaging and community engagement using SEO, paid search, email marketing and website optimization