Advertising and Branding Development

Branding: Legal Knowledge. Human Wisdom.

The first-series of advertisements focused on the rebranding “Legal Knowledge. Human Wisdom.” for the venerated Dallas law firm Gardere Wynne Sewell LLP.

General Ads

General advertising and copywriting.

Campaign: Executive Oxygen

The first-ever branded campaign for the venerated Dallas law firm Gardere Wynne Sewell LLP was launched in collaboration with Executive Legal Magazine in 2005. It included a compact disc containing radio campaign “Gardere Legal Minute” audio updates on legal matters, alerts and newsletters from the year. It also included a custom-designed, interactive game “Shark Fishing.”

Corporate Branding: Marketing Materials

Digital Media: WRR 50th Anniversary CD-ROM

The WRR 50th Anniversary CD-ROM was an award-winning, industry-leading project conducted in collaboration with Sony Music. The project was comprised of a collection of classical music and a video history of the nation’s second oldest licensed radio station.

Promotion and public relations efforts related to the project earned a “Best of Texas Award” from Texas Public Relations Association and received five “OMNI Intermedia” awards for interactive communications.

Digital Media: Smart Babies

WRR’s Smart Babies CD was an award-winning, project conducted in collaboration with Sony Music comprised of a collection of classical music based on the “Mozart Effect.

Copies of the CD were delivered at no cost to every mother delivering a child at 5 Dallas/Fort Worth regional hospitals during the month of April 2000.

Promotion and public relations efforts related to the project earned a “Best of Texas Award” from Texas Public Relations Association; “Bronze Quill” from the International Association of Business Communicators; and “Creativity in Public Relations Award”, Reputation Management/Inside PR Magazine.

Outdoor Media: Yo Quiero Pachelbel

WRR Classical 101.1 FM radio’s first-ever billboard campaign launch in 2001. The board concept was based on the popular Taco Bell “chihuahua” television ads “You Quiero Taco Bell.” The outdoor advertising campaign was awarded the “Silver World Medal” by The New York Festivals.